As part of the branding and marketing initiatives we had with the client – Jonathan Chee Sze Chiang, we came up with several concepts on the website design required. However, the client decided to pursue a bespoke web design that is unusual to normal websites with key elements such as single page, immersive experience and interactive.
These key visual elements were crucial to portray the company’s culture and background. Hence we designed the web elements to be scrollable and interactive as if a virtual tour of the products and tooling capabilities with audio guidance. The overall outcome was a surprise through trial and error and remains as one of the most unique works we have done so far!